I haven’t written about politics in forever, and I’m not going to today, really. Except to say that this ad is a fucking dog whistle, if I’ve ever seen one. Are you a racist? Do you hate Mexicans? The intonation is ambiguous – he doesn’t say what he clearly wants to be understood by some to be “Are you a racist?!? Do you hate Mexicans?!?” It clearly can be heard both that way and the way the intonation is closer to, along the lines of, “Do you suffer from psoriasis? Then this ad is for you!”
Avowed racists and those who consciously hate Mexicans clearly are among the target audience.